8 years of hair & scalp wellness: A love letter from our founder.

This story didn’t start in a lab. It started in a salon chair, with a hair catastrophe that changed everything. 

In 2013, after developing supplements for some of the world's best brands for over a decade, I found myself wearing hats and slicked-back styles to hide the damage done to my hair, and my confidence. 

So I turned inward and back to my roots: health science, naturopathy, botanical medicine and nutrition. I began formulating my own path forward.

Eventually, I sat in my small office with my notes, piles of research papers, and a quiet hope: that what helped me could help others feel like themselves again.

A brand born from a need for results.

By 2017, Apotecari was born. Not just a brand, but a solution born from lived experience and deep expertise. Our first batch of products went into production, our labels carefully designed, our formulations poured over with an unprecedented level of meticulousness, rigor, and purpose. 

And here we are, 8 years later. Hundreds of salon and e-tailer partnerships, tens of thousands of orders filled, and countless hair journeys supported across the world.

What the last 8 years have taught me.

• Integrity outlasts trends, but that will be tested every. single. day. Doing what's right is rarely the easy or quick option.
• Hair & scalp wellness is deeply personal and can impact confidence so profoundly. We are in an incredibly privileged position to gift our customers with confidence, and that comes with a heavy responsibility.  
• Science and self-care can, and should, go hand in hand. Other brands will come and go, but ours will stand the test of time because we are always guided by evidence.
• Building a sustainable business takes time. So does trust. Build it and they will come, eventually.
• You're not one to sell hype, but you still need to tell people about the special products you've developed for them, as uncomfortable as that might be 🙈

Our milestones, powered by you.

Every chapter of this journey has been inspired by your stories, your feedback, your trust. Take a stroll down memory lane with us.

What's next?

Right now, we're in our final stages of our European launch. It will be a huge moment for our proudly Australian, family-owned brand. It’s the culmination of years of research, formulation (and re-formulation), and regulatory navigation. And it's only the beginning.

To those who’ve been with us since the start: thank you.
To those just discovering us: welcome.
We’re so glad you’re here.

Here’s to stronger, fuller, and healthier hair, and a future built strand by strand, together.

With all my gratitude and love,
Simone x
CEO & Founder, Apotecari